Are you and your organization tired of hosting the same old fundraiser year after year? Have you had enough of selling wrapping paper and buckets of cookie dough? Ready to throw that coupon book at the wall? Maybe you’re itching to try something new, but unsure if it’s worth the risk.

No matter the size of your organization, there’s a treasure trove of wisdom to gain from understanding why people choose to give to a cause.

TV series, books, films, newspapers, old family tales, conversations with our closest friends, conversations with strangers--our daily lives are filled with stories.

One minute, you’re at a PTO meeting, the next, you’re volunteering to lead the group’s fall fundraiser. It happened so suddenly, you’re not sure whether you’re excited or overwhelmed.